No data limitations

With Matomo, what you can track and achieve is limitless. You’re not bound by the limitations tools like Google Analytics impose. Google Analytics can also quickly get very pricey once you reach a certain amount of traffic, users, goals, websites, segments. So you end up paying a premium or sacrifice getting the insights you need. With Matomo, the sky’s the limit – track as much data or as many websites/goals/segments as you want.