100% accurate data

Data sampling can cost your business time, resources, and money

If you’re using Google Analytics (GA), you could be making costly business decisions based on inaccurate reports. This is because GA implements data sampling once you’ve collected a certain amount of data. So what you get in a GA report is an estimate rather than the full picture.

While there is a calculation applied to get a sample that gives you good enough insights, we don’t encourage you to settle for just “good enough” data. To make confident, data-driven decisions, you’ll want the actual facts.